Jerry Snow · Fractional CMO
Senior marketing leadership, built on your real story.
I’m Jerry Nieves. I step in part-time as the marketing leader for owner-operated businesses and nonprofits: setting the strategy, directing the people doing the work, and helping make the budget calls. No hype. No shortcuts. Just honest work that builds something unbreakable.
If this sounds familiar
Most owner-operated businesses don’t need a full-time CMO. They need someone who owns the whole picture.
Nobody owns the whole picture
Brand, website, social, advertising, and hiring decisions get made in pieces, by different people, without one plan holding them together.
Spend without a strategy
Money goes to the tactics that are available, not the ones that are the right next move for your business.
A message that doesn’t feel real
The brand looks polished but doesn’t sound like you, so it gets attention without building trust or loyalty.
That’s the gap a Fractional CMO fills.
What I take off your plate
One senior leader, accountable for the strategy and the people carrying it out.
Brand strategy
Positioning, messaging, and identity built from what is actually true about you and your business.
Go-to-market strategy
How your offer reaches the right buyer, through which channels, and in what order.
Website & communications strategy
What your website, social, email, and public voice say, who they are for, and what they should lead to.
Team leadership
I direct designers, developers, writers, and vendors so the work stays on strategy and on schedule.
Budget recommendations
Where marketing and advertising dollars go, what earns more, and what to stop paying for.
Hiring decisions
Which marketing roles you need, when to add them, and who is the right fit.
Story is the method
Let’s talk story. Then, we strategize.
Logos and websites get attention, but stories get loyalty. A plan built on a message that doesn’t feel real falls flat, so every engagement starts by finding what’s true, then builds the strategy on top of it.
Uncover the roots
The moments that built your organization.
Prove it
What makes the story believable.
Name the legacy
One clear truth about the difference you make.
Carry it everywhere
Brand, website, sales, donor letters, grants.
Make it last
Customers choose you. Donors keep giving.
What clients say
From the people who’ve done the work with me.
“This wasn’t fluff. This was strategy with soul.”
“This is truly best-in-class.”
Who I work with
Owners and missions that carry real weight.
Start with a conversation.
Tell me about your business and where marketing feels stuck. We’ll talk it through.
Own your true story.