About
I push you forward.
Grounded in real strategy, sharp insight, and bold creativity, I craft brands and stories that hit hard, build confidence, and get you moving: stronger, clearer, ready to own your space.
What drives me
At the core, stories change lives.
I’m driven to pull out what’s real in you, turning it into the fuel that sharpens your edge and helps you lead with purpose, because when you level up, everything around you does too.
Jerry Nieves is a Fractional CMO and Brand & Story Architect with over a decade of professional branding experience. Under the banner “Let’s Talk Story,” and guided by the principle “Set your mind. Set your goal. Set your standard. Live your truth.” he helps clients turn authentic personal and organizational stories into sources of confidence and connection.
My path hasn’t been a straight line. It includes U.S. military service, a creative background in cosmetology and musical arts, and years of leading brand and marketing work for agencies, nonprofits, and startups.
The path
- 2018 – Aug 2020
Shiraz Creative
Project Manager, then Senior Strategist eight months later, then Director of Digital in December 2019, supporting digital marketing work for Visa, Mastercard, Bloomberg Philanthropies, and UBS.
- 2020 – 2025
Founder & Creative Principal, GSnow Creative
Founded and led the agency, formerly GoldenSnow Agency, producing award-recognized brands, websites, and campaigns for brands and nonprofits.
- Today
Fractional CMO & Brand & Story Architect
Bringing that experience inside client organizations as a senior marketing leader, and helping people and organizations own their stories.
Industry leadership
Leading the people who lead the industry.
I serve the advertising community in South Florida and beyond.
- 2026 – 2027 (present)
Co-President
AAF South Florida
- 2025 – 2026
Sponsorship Chair
AAF District 4
- 2024 – 2026
President
AAF Broward + Palm Beach
- 2023 – 2024
Vice President
AAF Broward + Palm Beach
Credentials
Education & recognition.
M.A.
Integrated Marketing Communications, Saint Bonaventure University
B.S.
Business, University of Phoenix
2023 GDUSA Person to Watch
Graphic Design USA Magazine. See awards & press →
My clients
In their words.
I’ve worked with a lot of people over the years, and I can honestly say Jerry is in a class of his own. What he delivered wasn’t just good copy or a nice brand document—it was a deep, strategic, and incredibly accurate distillation of who I am, how I work, and what I stand for. He listened, asked the right questions, and somehow turned years of experience, values, and vision into clear, powerful messaging. The work is authentic, sharp, and usable in the real world. This is truly best-in-class. If you want someone who actually gets it and elevates your brand, Jerry is the guy.
Jerry is hands-down the best in class at what he does. I didn’t get “branding copy” — I got clarity, direction, and a message that finally sounds like me. He listened, challenged me, and then delivered something sharper, deeper, and more powerful than I expected. He took years of experience, values, and vision and turned it into language I can actually use to grow my business. This wasn’t fluff. This was strategy with soul. If you want someone who truly gets your story and elevates it, don’t overthink it — hire Jerry.
Working with Jerry on our branding was an incredibly easy and seamless experience. Finding someone who truly listens to your vision and also has the talent to elevate it is rare.
From our first conversation about ideas to the final product, Jerry brought our vision to life with clarity and expertise. He knows exactly what questions to ask to refine your concept and take it to the next level.
He’s responsive, strategic, and genuinely invested in the success of your project. You really can’t ask for more. We’re customers for life.