Fractional CMO
A senior marketing leader, on your terms.
Let’s talk story. Then, I help you strategize. I step in part-time (10–20 hours per month) to act as your senior marketing leader, bringing over a decade of experience building brands, driving revenue, and refining positioning.
What you get
Clear marketing strategy. Brand and story alignment. Flexibility to scale.
Brand strategy
Positioning, messaging, and identity built from your real story, so the brand sounds like you and earns trust.
Go-to-market strategy
A plan for reaching the right buyer: which channels, in what order, and what each one is meant to do.
Website & communications strategy
Your site, social, email, and public voice working as one system instead of separate projects.
Team & vendor leadership
I manage the people completing the work, whether that’s your team, freelancers, or outside vendors, so everything points the same direction.
Budget recommendations
I recommend where marketing and advertising dollars should go, with a view of what each dollar is for.
Hiring decisions
Input on which roles to add, when, and who fits, before you commit to a salary.
Your first 90 days
A clear path from story to strategy to execution.
The shape of a typical engagement. We tailor the details to your business on the strategy call.
Days 1–30
Listen & audit
We start with your story: what’s true, what’s working, and what isn’t. I review your brand, channels, spend, and team to see the whole picture.
Days 31–60
Decide & align
We set priorities and a go-to-market direction, align the message everywhere it shows up, and settle budget and team questions.
Days 61–90
Lead & adjust
I direct the people doing the work, keep it on strategy, watch what’s working, and adjust as your needs change.
Fractional or full-time?
Match the commitment to the size of the need.
| Fractional CMO | Full-time CMO | |
|---|---|---|
| Time | 10–20 hours per month | Full-time, every week |
| Flexibility | Scales up or down as your needs change | A fixed role and a fixed salary |
| Getting started | Begins with story and a plan, with no recruiting cycle | Requires a search, a hire, and a ramp-up |
| Best fit | Owner-operated businesses and nonprofits that need senior direction, not a daily executive | Organizations with enough marketing activity to need a leader every day |
Questions
What owners ask before they start.
What does 10–20 hours a month actually get me?
Senior-level direction rather than task execution: strategy, decisions, and oversight of the people doing the work. We agree on priorities up front so the hours go where they matter most.
Do you do the design and production work yourself?
My role is to set direction and manage the people completing the work, whether that’s your existing team, freelancers, or vendors.
Why does every engagement start with story?
Strategy built on a message that doesn’t feel real falls flat. Starting with story gives every channel, every hire, and every dollar something true to build on.
I run a nonprofit. Is this for me?
Yes. Nonprofits are a core part of my work, and story is how they move hearts and wallets.
What does it cost, and how long is an engagement?
It depends on the scope and the hours you need. We’ll go through both on a strategy call.
Not sure it’s the right fit? Let’s talk.
A strategy call is the fastest way to find out what a Fractional CMO could take on for you.
Own your true story.