Who I serve
Built for owners, and for the missions they carry.
I work with two kinds of leaders: owner-operators building businesses under $20MM in annual revenue, and nonprofits that need their story to move people to act.
Owner-operated businesses
You built this. Your name is on it.
You’re beyond doing marketing yourself between everything else, but a full-time executive isn’t the right size of commitment. You need senior direction that scales with the business.
You may be here if:
- Marketing decisions land on your desk because nobody else owns them.
- You have freelancers, vendors, and platforms, but no shared plan.
- You’re ready to hire, but unsure who or when.
- The brand no longer reflects the business you’ve built.
What changes:
One senior leader owns the strategy, directs the work, and helps you make the budget and hiring calls.
Nonprofits
Lead with stories that move hearts and wallets.
I’ve built campaigns for nonprofits for years. The National LGBTQ Task Force was a client five years in a row, and My Hollywood Pride was a client as well. Both were agency-era work at GSnow Creative.
How I can help:
- Find 1–2 keystone stories that move people.
- Shape donor letters, emails, and grants around them.
- Train your team and board to lead with story.
- Provide ongoing senior marketing leadership as a Fractional CMO.