Work
The work behind the strategy.
What I’m doing for clients now, and the award-recognized agency work that came before it.
Current clients
Working with now.
Current client
Bit by Bit (opens in a new tab)
A nonprofit offering horse-based therapy for children and adults with special needs.
Where I come in:
- Brand strategy
- Website & communications strategy
- Go-to-market strategy
- Team leadership
- Budget recommendations
- Hiring decisions
Agency work, 2020–2025
Founder & Creative Principal, GSnow Creative.
I founded and led GSnow Creative (formerly GoldenSnow Agency) from 2020 to 2025. These are past clients, and none are current clients. The work below earned recognition from Graphic Design USA Magazine and the American Advertising Federation. See the full awards list →
Nonprofit · past client
The National LGBTQ Task Force
A client five years in a row. Campaigns for the Task Force Gala and the Winter Party Festival were recognized by Graphic Design USA Magazine.
- Task Force Gala “Imagine” Campaign
- Task Force Gala “Red, White & YOU” Campaign
- 2023 Task Force Gala Campaign
- Winter Party Festival campaigns, including “All Together Now” and “Lifeguard”
The Winter Party Festival takes place each February, and its marketing begins the previous July.
Spirits · past client
Pernod Ricard USA
Agency work across cocktail content, city guides, on-premise tools, and seasonal activations.
- American Whiskey Cocktail Book
- “Unlock Tampa” City Guide
- National On-Premise Playbook
- Jameson St. Patrick’s Day microsite and in-store displays
- Codigo 1530 Recipe Booklet
More award-recognized work
Brands, websites & campaigns
- Filmland Spirits: website, cocktail newsletter, “Official Bourbon of Halloween”
- Shibui Japanese Whisky: website redesign
- SGM Alliance: brand design and consumer website
- Dunes Resort: website redesign
- Florida Lacrosse Classic: brand redesign
And also
Identity, web & events
- My Hollywood Pride: 2025 general campaign
- Operation Veteran Homeownership: Keeping America’s Promise event campaign
- Atcel Consultants: brand design
- Delta Concepts Consulting: website redesign
- Sunrise Landscape, YNM Home, Plush Paws Products
Earlier career
Digital marketing leadership at Shiraz Creative.
From 2018 to August 2020, I worked at Shiraz Creative, supporting digital marketing client work. I joined as a Project Manager, became Senior Strategist eight months later, and was named Director of Digital in December 2019.
I supported digital marketing work for Visa, Mastercard, Bloomberg Philanthropies, and UBS.